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Five pillars. They guide the recipes you eat, the targets you hit, and the way every meal scales to your numbers.
Your calorie + macro targets come from the Mifflin-St Jeor BMR formula, then adjusted for your activity level and goal. Same method sports dietitians use. Specific to you, not a generic calculator.
Supermarket ingredients you'll keep buying for good. Whole foods where they make sense, with the realistic balance — shakes and powders aren't banned, they have a place. The variety is what keeps normal humans in it.
Every recipe is built around real protein sources — chicken, beef, salmon, eggs — with the protein number locked in. No guessing portion sizes, no scanning barcodes. Just cook the meal, hit the number.
Your macros are calculated to your body and goal, then every meal is auto-scaled to hit them. Log your weight as you go and your targets recalibrate — so the plan stays calibrated to your body, not a number you set on day one. Don't like a meal? Swap it for one that hits the same macros. Unlimited.
A few weeks in, you're not just hitting macros. You're a better cook. You actually enjoy eating whole foods because you've built the skill and the taste for it. That's the real win — a habit that sticks long after you started.
Ready to start?
Two tiers, both self-serve, instant access. The Plan for recipes with your macros auto-scaled and everything tailored to you, or the Cookbook for recipes only.
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